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Sierra Donor Services Joins West Sacramento Kwanzaa Celebration to Encourage Organ, Eye and Tissue Donation

January 3, 2025

Sierra Donor Services recently brought the lifesaving impact of organ, eye and tissue donation to the 22nd Annual Kwanzaa Vendor Fair at the Center for Spiritual Awareness in West Sacramento.

The Kwanzaa Vendor Fair is a free event that is the largest and longest running annual celebration of Kwanzaa in the Sacramento region, honoring African American culture and heritage. The fair featured vendors selling a variety of items, including art, clothing, jewelry, and food. The stage featured live music with African drumming, cultural presentations, dance performances, and ended with a karamu (or community potluck feast).

The Heart of Kwanzaa: How Its Principles Inspire Donation


Kwanzaa is comprised of seven principles that help build and reinforce community among African Americans while demonstrating how communities can foster a supportive environment for donation, including…

  1. Umoja (Unity)
    • Encourages communal support for donation, promoting the idea that everyone has a role to play in the donation process
  2. Kujichagulia (Self-Determination)
    • Empowers personal health choices, including choosing whether or not to be a donor
  3. Ujima (Collective Work and Responsibility)
    • Promotes collaborative action to increase donation rates, including addressing health disparities in communities of color
  4. Ujamaa (Cooperative Economics)
    • Creates a strong foundation for community-driven health solutions between local advocates, groups, and healthcare providers
  5. Nia (Purpose)
    • Highlights the altruistic act of donation and its ability to give recipients a renewed purpose in life
  6. Kuumba (Creativity)
    • Inspires innovative approaches to share the lifesaving impact of donation across diverse communities
  7. Imani (Faith)
    • Fosters trust in the donation process and its lifesaving potential, providing hope and comfort to donor families and recipients

Photo: Chaplain Tynya Beverly with Rev. Rick Harrell, Center for Spiritual Awareness Senior Minister

There are more than 20,000 people in California waiting for lifesaving organ transplants, and the demand for organs far outweighs the supply. Nearly 80 percent of the Californians waiting are people of color.

While anyone can become an organ donor, regardless of their race or ethnicity, communities of color are disproportionately represented on the organ transplant waiting list and have historically been less likely to register as organ donors.  

Heart recipient Dwayne Wilson shares his donation experience on KCRA 3.

About Sierra Donor Services

Sierra Donor Services (SDS) serves nearly three million people in Northern California and Northern Nevada. We are an exceptional team of professionals dedicated to saving and improving lives by connecting organ and tissue donation to the patients who need them. We strive to extend the reach of each generous donor’s gift to those who are always profoundly grateful for them.

#BeTheGift that saves lives!

When you register as an organ, eye and tissue donor, you leave a lasting legacy and bring hope to those waiting.

To access the National Registry, click here.